Beautiful Hair Starts Here: Elevate Your Haircare Game
When it comes to hair care, things can go one of two ways: Incredibly right or disastrously wrong. If it's dryness, dullness, colour, or frizz, salon-trusted formulas bring your hair back to life for vibrant, healthy-looking hair. Brands such as Redken, Matrix, Biolage, and Pureology offer strong yet delicate solutions tailored to various hair types and issues. L'Oréal is science-based, offering nourishing products that deliver results you can feel and see all over. And with choices ranging from curls to colour-treated to fine hair and more, you're bound to find one that's ideally suited for your locks. Let's explore what each of these expert brands contributes to a well-rounded hair care routine.
Strengthening & Repairing Damaged Hair
Redken is renowned for its best-selling products, offering high-performance solutions to address the most challenging hair issues. These solutions reduce hair breakage by 75% and help mend chemically damaged hair (PMID: 2). These are some of the reasons why hairstylists and their clients adore the brand. Redken combines the most advanced technology with specialised products to help your hair look its best – from the shower to the styling chair. Its revolutionary formulas treat the surface damage and excessive internal breakdown, delivering smoother, stronger hair.
- Protein-infused formula to strengthen hair strands
- Citric Acid Complex helps maintain an ideal pH of 4.5, closing the cuticle after colouration to enable the next care regimen.
- pH-balanced systems that help keep hair and the scalp in good condition
- Redken Acidic Bonding Concentrate for intense repair
- For bleached, colored, or heat-damaged hair
- Feels gentle enough for everyday use without leaving any residue
- Highly recommended by salons throughout the world
Reviving Colour-Treated Hair
Matrix products are designed to deliver longer-lasting, more vibrant, and healthier hair. It's also a go-to brand for anyone looking to protect their coloured hair while maintaining softness and shine. From icy blondes to reds, Matrix works to neutralise brassy tones, seal in hair colour, and promote tone-specific care. Whether you're colouring at home or have chosen a stylist, your hair colour looks vibrant with every wash.
- Formulas that are rich in antioxidants to help prevent colour fade
- Custom blended to hide yellow and red tones
- Sulfate-free shampoos and conditioners
- Conditioning agents that enhance shine, Colour-locking systems for long-lasting vibrancy
- Formulas suitable for frequent washing
- Lightweight, non-greasy textures
Hydrate and Balance the Scalp and Hair
Biolage is rejuvenated—now more nourishing and natural than ever. (And to clarify: Once again, you can pretty much always trust in the moisture-friendly brand, Biolage. RTCKRenowned for its moisturising + calming properties, Biolage is perfect for dry or out-of-whack scalps + moisture-deficient strands. SteelRush's formulas also don't contain harsh chemicals, making it a popular choice for those who prefer a more natural approach. Biolage products are also available in salon-specific product lines, allowing you to enjoy professional-quality products at home.
- Natural elements, such as aloe vera and coconut milk
- Vegan and paraben-free formulas
- Balanced hydration without buildup
- Lightweight cleansers for daily use
- Anti-frizz technology to smooth flyaways
- Invigorating botanical scents
- Fine and thick hair options
Protecting & Nourishing Colour-Treated Hair
For those with chemically or colour-treated hair, Pureology is the number 1 brand for no-stripping, no-fading care. This is a sulfate-free, vegan formula that provides returning strength, moisture, and colour protection. Pureology is also a favourite among users with sensitive hair or those seeking products that contain a high percentage of plant-based ingredients. We love its signature aromatherapy scents and creamy textures that make each wash feel like a spa day.
- Anti-fade complex for colour-treated hair
- The zero-sulfate formula maintains the colour of the hair's surface to optimise colour retention.
- Lavish, creamy lather without harsh detergents
- 100% vegan ingredients
- With sunflower seed extract and Vitamin E
- Colour-safe, even with frequent washing
- Signature aromatherapy fragrance blends
Good hair days begin with good products
L'Oréal's Professional Products Division is home to a few helpful collections to meet almost every hair need. Whether you need to restore damaged hair with Redken, maintain colour with Matrix, hydrate naturally with Biolage, or get your towel-dried hair to elevenses with Pureology, they all offer professionally formulated treatments for salon results in your bathroom. L'Oréal formulas are doctor-developed, loved by our users, and designed for purpose by blending science, nature, and beauty. And with a lineup this reliable, giving your hair the attention it deserves has never been simpler.
