A Blessing Or A Curse?
the science of arresting the human intelligence long enough to get money from it`.
It is a
topic which is widely debated by viewers and producers. Producers believe that
there is no other way of promoting their products or services other than
advertisement and they are also paying a handful amount for this promotional
tool. On the contrary, viewers believe that they are forced to watch those ads
before watching video of their interest. They find it annoying that in between
of their favorite serial or drama they have to tolerate such ads because they
don`t want to miss the things they love. We cannot say that they are totally a
rubbish or a curse. Its more about how you perceive things.
believed that even as an audience, it`s a blessing that they com e to know
about various events, sales, discounts and products or pages which they would
love to follow. Sometimes you don`t have to walk in the store to know about the
emerging fashion and new arrivals. You just have to sit at home and facilitate
yourself with the available offers. They believe that it`s a boon not a curse.
Anything which is done within a limit is considered to be good. As long is the
thing is not distracting you from your actual purpose. It totally depends upon
the way you take it. It might facilitate you or curse you. Some consider it as
shit some consider it as a curse because to some it`s helpful, to some it`s
like a wastage. For modernization it is good as you get aware of the emerging
talents and fashion. But, if it is excessively displayed, it might become
unbearable for you. It is more like a league; the brands are trying to win back
their old customers which have lost with some other brands.
is every where
Just take a
cursory look and see where advertisements are not, they are everywhere around
us. We are surrounded by advertisements of designer clothes to luxurious car,
from baby food to condom and what not. Advertisements have become a powerful tool
to make people think that they are not best who they are. The way they are
making this world a materialistic one, fostering the concept that everything in
this world is for sale even it is love or happiness is alarming. No one in
today`s world can imagine a society without advertisements. The peak of
advertisements can be looked by the fact that today even advertising agencies
are advertising them. Every coin has two sides, same as with advertisements.
They have both sides too, the benefits they are providing and the damage they
are making to the society.
jumped on top of a moving truck, passed over a container and a car, doing
multiple stunts in the air and landed to save a girl from kidnapping. But how
he did all these on his own? Just by drinking the sponsored brand energy drink.
Advertisements are supposed to convey a practical and realistic message to
masses, but in recent times all they are conveying is the unrealistic and
unpractical message. When they are delivering the things which are not
transparent and they are not meeting the level of truthfulness, this is the time
when false advertisement starts. You might have seen or noticed such ads which do
not promote things which are true. They show you the situation or scenario you
fall to make purchases. Even celebrity endorsement acts in the same way. Advertisement
works more on emotional intelligence. They give an emotional touch which
persuade your buying behavior to make a purchase. Some advertisement makes you
much emotional that you are emotionally forced to stick to that product because
it gives you a sensational touch of emotions, culture, upbringing and
Change in Culture
In the era
of globalization, where we have no barriers of communication. Advertisements
have also become powerful tool in exploiting others cultures. Advertisements
made in different region or country based on their cultures but promoting in
other region seriously exploiting the cultures and making space for cultures to
take place in cultures. They are becoming source of changing and influencing
local values, beliefs, traditions and cultures. Some advertisements are
exploiting your cultural norms and values. The culture and customs have an
ideal role in our lives how can we eliminate or ignore that value?
camera and action, here comes a girl walking and everyone around her losses
their mind and just want to talk to her, just because she is promoting a
toothpaste by her white teeth, hair shampoo by her shiny hairs, face beauty
products by her face full of makeup and all the cosmetic looks items. This is
what advertisements are about, fostering the concept of outer beauty is more
important rather than anything. If you don`t look attractive, don`t have white
teeth, shiny hair and smooth skin, you will not have a happy and ideal personal
and social life. It is hard to believe that soul of happiness of your life
depends on your face beauty. They often show womanly power and attraction while
promoting their products.
advertisement banner on the road, or a pop up add on the internet, all you will
see in it is a girl wearing glamorous dress, promoting the brand and vulgarity
both at the same time. Use of female model, vulgar dresses, expensive graphics
and sensual background music is a routine business in advertisements nowadays.
They are promoting not only the vulgarity but feminism too, making it difficult
for men to come in fields of advertisement. Advertisement industry has become a
multibillion business in every part of the world, there must be a watch dog
which can influence them to make realistic and practical advertisements. After
discussing all these situations, we let you decide either Advertisements are
today a blessing or curse.
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